In an attempt to inject some spontaneity into the lives of their shoppers, clothing brand North Face developed a little prank in South Korea. Shoppers enter the store to be greeted as any other store would, trying on clothes and answering questions. The employees soon make a dash for the door as soon as the shoppers back is turned. What happens next is something straight out of horror movie nightmares. The North Face floor begins to recede, forcing the startled shoppers to either climb up the wall or fall down. North Face isn’t all bad though, once the floor has fully retracted, a high end jacket model is lowered down through the center of the ceiling. The shoppers turned climbers are now given 30 seconds to jump out and claim their prize. All in all it’s a fun little game to promote a new product line and it gives North Face a funner public image, a win win.


About The Author

A California native with a passion for travel, JT has been living in Korea for the past two years. A health fanatic and a seeker of knowledge, JT co-founded SeoulSync because of a desire to create something larger than he could ever become alone.