The Disney craze is prevalent all throughout the world, but you may have noticed that many Koreans hold Disney, both its characters and its movies, very close to their hearts. You’ll find Korean high school students hilariously dressing up as Disney characters, some of the best covers of Frozen by Korean YouTubers, and even parodies filmed using Disney concepts as well. South Korea even has its own knockoff Disneyland, Lotte World, that is similarly laid out and has an aesthetic resemblance. Disney is once again trying to widen its reach and delight its fans (girls, unless makeup is your thing too dudes) by releasing a product line that is quite possibly the first of its kind: Disney-inspired makeup kits.

Among some of the make-up products that Disney have released are compact powders that carry with them commercially-licensed designs of the company’s flagship characters such as Mickey Mouse, Winnie the Pooh’s very own honey-loving bear Pooh, and Monsters Inc.’s Mike Wazowski.

Disney characters makeup

Disney has partnered with Korean cosmetics brand, The Face Shop, in the creation of these new makeup products. Currently, the full range of makeup products is available to purchase including foundation cushions, blushers, mascaras, and lip gloss. Whether or not the products will be available outside of South Korea has yet to be announced.

This isn’t the first time Disney has partnered with a South Korean company. Last November, Disney teamed up with SM Entertainment for a Star Wars promotional campaign titled the “EXO/Star Wars Collaboration Project.” EXO is a popular, 12-member pop group in South Korea that has been commissioned by Disney to release a song for the film Star Wars: Episode VII – The Force Awakens. The song, which was aptly named “Lightsaber” can be viewed below:

From a global standpoint, Disney also partners with many leading companies to promote its vast array of products and services. However, Disney has shown it doesn’t necessarily want to branch out into all markets, keeping its child-friendly mantra at the forefront of its business.

mickey eye liner

When Marvel was acquired by the kid-friendly company, Disney ended all of the former’s slot machine deals both online and in actual casinos across the world. Recreational gaming site Spin Genie, which popularized the Fluffy Favorites game, used to host several Marvel-themed slot titles before Disney pulled the plug on the deals. Now, the aforementioned gaming site, and many others like it, only offer games made by Marvel’s rivals DC Comics. So the choice to offer more products such as cute makeup ranges seems in line with Disney’s approved releases when it comes to focusing on a certain demographic.

For now, the only way to get your hands on this new line of Disney’s makeup outside of South Korea is through eBay and other merchant sites that offer international beauty kits.

Image credit: AirFrov