You almost didn’t think that SeoulSync was going to miss spring/summer graphics, right? Seoul is always lively, and the fashion complements the active lifestyle of many Seoulites. This spring/summer, typography stands out. What kind of graphics are Seoulites sporting this season? No drumroll needed! It’s all below!

Here are SeoulSync’s Korean fashion picks of the week:


We’re used to typography on t-shirts, but on shorts? Brilliant.


Portraits. We’ve seem many of these on the streets in Seoul.


As if printed typography was not enough, embroidered typography has joined Korean fashion.


An allover printed tunic is easy (and breezy) this summer.


Printed scarfs for summer? I guess so!


Blocked typography continues.


Square icons and artwork are thoroughly IN.


An allover floral print that we’ve seen before in past seasons is emerging yet again.


What did we say about typography?

If you’ve roamed the streets of Seoul this season, what is your take on typography and prints?


Photographs are provided courtesy of ALEX FINCH. Visit Alex Finch here.

About The Author

Victoria Lin

Victoria fell in love with South Korea after studying abroad at Yonsei University. Victoria loves fashion, art, culture, travel, learning foreign languages, and puppies. Currently, she is a designer and product developer in the fashion industry who thrives on originality.