2014 may be the year that mobile dining really starts to take off (heh) in Korea. On March 27th, economic ministers met to discuss a deregulation drive of 52 laws that have been thought to be keeping the Korean economy from reaching it’s full potential. Of those 52 laws, 41 were voted to be deregulated. Among those laws to be put to rest was a law that forbids vehicle customization. These changes will have profound effects on the small business community, especially on those that cannot afford to rent out expensive real estate in jam packed cities such as Seoul. The government will also begin making bank loans more easily accessible for small and mid-sized businesses to further stimulate the economy. Other laws up for deregulation will see an easing of strict rules that govern free economic zones, foreign academic enrollment, as well as foreign employment requirements.

Food Trucks

Could this be a sight in Seoul in the future?

Food trucks have been a California staple for a number of years now. Inspired by the Mexican taco trucks we Californians all love, food trucks such as the iconic Kogi have been booming since 2008. Then the Food Network launched The Great Food Truck Race in 2010 and America has been enjoying a flourishing subculture of high quality, affordable foods on the go. Food Truck conventions showcase hundreds of trucks and they cook up everything from sushi to gourmet burgers. Ironically enough, Korean themed food trucks are amongst the most popular. The aforementioned Kogi, operates as a Korean and Mexican fusion food truck that still draws lines 6 years later.

With expensive real estate costs combined with shrinking rental spaces, these reforms may just be what Korea needs. Food trucks present the potential for business owners to invest in their own property instead of paying landlords obscene rent. It also uses less utilities and most of all, it opens up the possibility of a truly mobile business. Consumers will enjoy the breath of fresh air this dining culture provides, literally, and the younger generation especially will be able to get their gourmet fix while hanging out with friends in popular outdoor areas, without the cramped spaces or reservations.

What do you think about mobile food trucks in Korea? Would they be a welcome change? Or would the already established Pojangmacha (포장마차) make food trucks a temporary fad? Let us know below!

Sources: Koreaittimes | Koreatimes  Photo Cred: taedec caribb

About The Author

A California native with a passion for travel, JT has been living in Korea for the past two years. A health fanatic and a seeker of knowledge, JT co-founded SeoulSync because of a desire to create something larger than he could ever become alone.


  1. ediwn says:

    when will the deregulation of automobile customization for food trucks take place?